The easy answer is I've been doing this a long time and know what works and what doesn't. I started off as a 70kg little 17 year old kid who like every other guy just wanted to get big and buff. I found out what worked and what didn't. I then became a bodybuilder until i got tired and burnt out from the gym and changed priorities. I got fat and had to lose 20kgs to get back into shape. As i hit my late twenties i wanted to get fit for sports. I know from using myself as the guinea pig what works and what doesn't.
A lot of trainers say this and that and tell you all kinds of stuff, usually the latest fads like organic, low carb diets etc. I know from experience, however, as i lived that life and know what it takes to succeed and get results.
Ive trained guys, girls, and kids for over 10 years.
Ive seen all the latest fitness trends, diets, ways of training.
Ive had clients lose 30kgs in 6 months and probably saved their lives.
Ive gotten people into shape for weddings and special events.
I even trained friends until 2 weeks before the birth of their children...and then i've gotten them back into shape 6 weeks after.
Being a good trainer is having the experience and knowledge, being a good teacher and knowing how to train someone so it makes sense and is fun, training them as hard as they can go, be puffed out at the end but still smiling. Thats what i strive for and why i get results.